OMMA Social New York: Twitter X 4
I spent most of yesterday at the OMMA Social conference here in New York with my colleague, Reprise Media Marketing Director Anthony Iaffaldano. We both came away impressed by the consistently...
View ArticleSocial Media: The Power of Compound Interest and the Law of Social Media Success
According to Wikipedia (and they are unfailingly accurate, right?), had the Native American tribe “…that accepted goods worth 60 guilders for the sale of Manhattan in 1626…invested the money in a Dutch...
View ArticleSocial Media: Is Facebook Tilting at Twitmills?
Facebook has moved forward on several fronts this week, from tweaking its search capabilities to include out-of-network user updates for a more “real-time” experience, to the purchase of FriendFeed and...
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Search Metrics: For Every Query, There is a Season
Seasonality is not a new phenomenon in search marketing – every marketer worth their salt knows that queries for terms like “ski” go up in winter and “suntan” peaks in the summertime. However sometimes...
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Social Media: Bad Customer Service Has an Echo Chamber Online
I did something a few days ago I rarely if ever do. I lost it. I got really mad and went to a terrible terrible place. That place was the one where you end up holding your iPhone up to a customer...
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Search and Social Media: Your Guide to Bing and Google on The Road to Social...
This week’s article by yours truly in the Huffington Post asks if Google is turning it’s back on its core values by limiting social search to folks with both Google profiles and social media profiles....
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